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Les relations coopératives dans les canaux marketing : proposition d'un modèle pour le Vietnam

Abstract : This paper deals with relationships between producers and retailers of consumer products. The goal is to deepen these relationships by pointing out determinant variables of cooperative relationships in order to predict their future development. Results drawn from theoretical models in the context of Vietnam reveals the predominance of trust, commitment, interdependence, communication and interpersonal relationship which influence positively cooperative relationships between producers and retailers.
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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00628203
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Friday, September 30, 2011 - 4:36:14 PM
Last modification on : Thursday, January 14, 2021 - 1:17:17 PM

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  • HAL Id : halshs-00628203, version 1

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Gérard Cliquet, van My Dang. Les relations coopératives dans les canaux marketing : proposition d'un modèle pour le Vietnam. 14ème colloque Etienne Thil, Sep 2011, Roubaix, France. 26 p. ⟨halshs-00628203⟩

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