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How to select the best concept test to validate the idea of new product or service?

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https://halshs.archives-ouvertes.fr/halshs-00621091
Contributor : Sophie Morin-Delerm <>
Submitted on : Friday, September 9, 2011 - 2:10:50 PM
Last modification on : Tuesday, January 15, 2019 - 2:54:14 PM

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Sophie Morin-Delerm, Emmanuelle Le Nagard. How to select the best concept test to validate the idea of new product or service?. Sophie Morin-Delerm. Innovation and Entrepreuneurship. From the Idea to the Firm, Editions Eska Publishing, 2011. ⟨halshs-00621091⟩

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