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Les bases du marketing

keyword : Marketing
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https://halshs.archives-ouvertes.fr/halshs-00621088
Contributor : Sophie Morin-Delerm <>
Submitted on : Friday, September 9, 2011 - 2:07:17 PM
Last modification on : Tuesday, January 15, 2019 - 2:54:14 PM

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  • HAL Id : halshs-00621088, version 1

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Sophie Morin-Delerm, Jean-Pierre Helfer, Jacques Orsoni. Les bases du marketing. Editions Vuibert, 2006. ⟨halshs-00621088⟩

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