Skip to Main content Skip to Navigation
Conference papers

Communication de crise : Le cas d'un appel au boycott

Abstract : This study deals with the process underlying the impact of three crisis communication strategies - silence, deny and apology - identified in the literature, on boycott intent and buying intent. The case investigated is a boycott request concerning the use of chemical products on meat sold bya supermarket. Results show that the three response strategies impact differently the model inputs (boycott success probability and perceivedappropriativeness of the firm answer). Moreover, silence is anunderperfomant strategy compared to deny and apology. Deny and apology score similarly on behaviors intent.
Document type :
Conference papers
Complete list of metadata

Cited literature [32 references]  Display  Hide  Download
Contributor : William Sabadie Connect in order to contact the contributor
Submitted on : Wednesday, September 7, 2011 - 11:53:15 AM
Last modification on : Monday, January 31, 2022 - 12:22:02 PM
Long-term archiving on: : Thursday, December 8, 2011 - 2:25:36 AM


Files produced by the author(s)


  • HAL Id : halshs-00620097, version 1


Sonia Capelli, Legrand Pascal, William Sabadie. Communication de crise : Le cas d'un appel au boycott. XXVIIème congrès international de l'AFM, May 2011, Bruxelles, Belgique. pp.1-23. ⟨halshs-00620097⟩



Record views


Files downloads