To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates

Michael Arnold Eric Darmon 1 Thierry Pénard 1
1 CREM - Centre de recherche en économie et management
Keywords : firm dependent click-through rates sponsor sponsored search auctions
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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00603235
Contributor : Danièle Moret-Bailly <>
Submitted on : Friday, June 24, 2011 - 3:01:40 PM
Last modification on : Tuesday, March 5, 2019 - 6:34:06 PM

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  • HAL Id : halshs-00603235, version 1

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CREM | UNIV-RENNES1 | CREM-ORN | COMUE-NORMANDIE | UNIV-RENNES | UNICAEN

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Michael Arnold, Eric Darmon, Thierry Pénard. To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates. 9th annual international industrial organization conference, Apr 2011, Boston, United States. ⟨halshs-00603235⟩

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