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Journal articles

Le marketing sensoriel du point de vente

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Contributor : Bruno Daucé Connect in order to contact the contributor
Submitted on : Tuesday, June 7, 2011 - 2:12:35 PM
Last modification on : Friday, April 29, 2022 - 10:12:49 AM


  • HAL Id : halshs-00598724, version 1


Bruno Daucé, Sophie Rieunier. Le marketing sensoriel du point de vente. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2002, pp.46-65. ⟨halshs-00598724⟩



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