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Le marketing sensoriel du point de vente

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https://halshs.archives-ouvertes.fr/halshs-00598724
Contributor : Bruno Daucé Connect in order to contact the contributor
Submitted on : Tuesday, June 7, 2011 - 2:12:35 PM
Last modification on : Wednesday, January 26, 2022 - 5:42:26 PM

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  • HAL Id : halshs-00598724, version 1

Citation

Bruno Daucé, Sophie Rieunier. Le marketing sensoriel du point de vente. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2002, pp.46-65. ⟨halshs-00598724⟩

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