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La sphère marchande comme outil de résistance à la mondialisation : le cas du marché des colas

Abstract : Day after day, the world is becoming more and more globalized. Financial movements, transports, means of communication facilitate the emergence of this phenomenon. Nevertheless, globalization is not without consequences on the local populations who perceive this evolution as a threat for their identity and their culture. Through the creation or resurgence of an offer of foodstuffs, and more particularly through a world and plethoric offer of local colas, the consumer is showing resistance and refuses to standardize his consumption. The commercial success of those altercolas cannot be denied and many dimensions are bound to their consumption.
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https://halshs.archives-ouvertes.fr/halshs-00558398
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Friday, January 21, 2011 - 4:20:04 PM
Last modification on : Thursday, January 14, 2021 - 1:17:49 PM

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  • HAL Id : halshs-00558398, version 1

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Philippe Robert-Demontrond, Anne Joyeau, Christine Bougeard. La sphère marchande comme outil de résistance à la mondialisation : le cas du marché des colas. Mnagement international, 2010, 14 (4), pp.55-68. ⟨halshs-00558398⟩

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