Skip to Main content Skip to Navigation
Conference papers

The role of psychological reactance and relationship proneness in the commitment decision: An application to a dental prevention programme

Abstract : As commitment is at the core of relationship programs, the latter should share similarities with prevention programs, which are key to the health sector. A field study with a dental network show that anxiety toward illness and trust toward the practitioner are key determinants to commitment to a prevention protocol. In addition, psychological reactance and relationship proneness are shown as antecedents of the commitment predictors. While reactant people may not commit to prevention programs, relational type of persons are keen to accept recommendations from the practitioner. Anxiety toward illness is viewed as an intermediate variable.
Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-00555056
Contributor : Isabelle Prim-Allaz Connect in order to contact the contributor
Submitted on : Wednesday, January 12, 2011 - 10:06:14 AM
Last modification on : Friday, January 14, 2022 - 8:18:03 AM

Identifiers

  • HAL Id : halshs-00555056, version 1

Citation

Denis Darpy, Isabelle Prim-Allaz. The role of psychological reactance and relationship proneness in the commitment decision: An application to a dental prevention programme. 1ère Journée Internationale du Marketing Santé, Nov 2010, Lille, France. http://jims.iaelille.fr. ⟨halshs-00555056⟩

Share

Metrics

Record views

130