The Feeling of Love Toward a Brand: Concept and Measurement

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Contributor : Coralie Lucatello <>
Submitted on : Monday, December 13, 2010 - 12:02:33 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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N. Albert, Dwight Merunka, P. Valette-Florence. The Feeling of Love Toward a Brand: Concept and Measurement. Advances in Consumer Research, AnnL. McGill and Sharon Shavit Duluth, MN : Association for consumer Research, p. 300-307, 2009. ⟨halshs-00545936⟩

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