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Manager La créativité : Innover en s'inspirant de Pixar, Ducasse, les Ateliers Jean Nouvel, Hermès...

Abstract : How do creative companies (cinema, haute cuisine, design, fashion...) manage innovation? How do they manage to escape from routine and formatting? How do they keep creative over time? Through case studies in different creative industries, the book outlines the main principles that can enable any company, whatever its activity, to set up creative processes. Though creativity puts forward talent and individual genius, it also relies on processes and unique organizations.
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https://halshs.archives-ouvertes.fr/halshs-00538786
Contributor : Centre de Recherche En Gestion Crg <>
Submitted on : Tuesday, November 23, 2010 - 12:16:51 PM
Last modification on : Thursday, March 5, 2020 - 6:24:35 PM

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  • HAL Id : halshs-00538786, version 1

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CNRS | X | X-CRG | X-PREG

Citation

Thomas Paris. Manager La créativité : Innover en s'inspirant de Pixar, Ducasse, les Ateliers Jean Nouvel, Hermès.... Pearson Education France, pp.224, 2010, 978-2-7440-6423-4. ⟨halshs-00538786⟩

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