Abstract : At the same time practices diversifying, critical discourse against the media have increased. Mediology must cinsider concerned this criticism of mediation, to describe and measure its issues. But also to question its own position in the debates arising from the evolution of techniques and practices. The opposition between communication and transmission must be relaxed, if we want to decrypt the passage from the videosphere to the hypersphere centered on information. We can then highlight the logic of hybridization presiding to most devices and practices of the digital age. In particular those ones which combines personalization and standardization, stock and flow, or code and index.