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Incidences d'un centre commercial sur la zone de chalandise d'un hypermarché

Abstract : that it is about urban suburbs or about city centers, shopping malls know an important growth today. They often lean around a driving business which is supposed to increase the global attractiveness of the center. In suburb, it is most frequently about a hypermarket with food dominant. In spite of the theoretical and operational stakes raised by this fundamental hypothesis few works are made the echo of the mutual influence of a shopping mall and a hypermarket. This work leans on a sample of 792 persons to measure the incidences of a shopping mall on the customer catchment area of a hypermarket. It emerges from this analysis that the customer profile of the gallery and the hypermarket sometimes shows strong disparities, which could lead to fields) of growth for both parties.
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Contributor : Dominique Maraine-Scipanov Connect in order to contact the contributor
Submitted on : Thursday, April 8, 2010 - 4:11:38 PM
Last modification on : Tuesday, October 19, 2021 - 11:34:03 PM


  • HAL Id : halshs-00471605, version 1


Jean-Philippe Croizean, André Fady, Dany Vyt. Incidences d'un centre commercial sur la zone de chalandise d'un hypermarché. 9th International Congress Marketing Trends, Jan 2010, Venise, Italie. 21 p. ⟨halshs-00471605⟩



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