Skip to Main content Skip to Navigation
Conference papers

Résistances des consommateurs à la labellisation sociale : de la critique des modalités à la critique de la logique économique sous-jacente

Abstract : The topic of this communication is the emergence of movements of resistance to Corporate Social Responsibility (CSR). Based on two qualitative empirical studies led between 2006 and 2008, we analyse this phenomenon which appears in reaction to the CSR policies of firms. The study reveals three crisis of legitimacy of CSR. The first one, across the example of the implantation of a quality-label "diversity", is the denunciation of the sincerity of theses practices in firms. The second, based on the analysis of fair trade, holds in the impossibility to consider that ethic values can exist in traditional firms.
Document type :
Conference papers
Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-00471593
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Thursday, April 8, 2010 - 3:47:58 PM
Last modification on : Thursday, January 14, 2021 - 1:15:05 PM

Identifiers

  • HAL Id : halshs-00471593, version 1

Citation

Philippe Robert-Demontrond, Anne Joyeau. Résistances des consommateurs à la labellisation sociale : de la critique des modalités à la critique de la logique économique sous-jacente. 9th International Congress Marketing Trends, Jan 2010, Venise, Italie. 20 p. ⟨halshs-00471593⟩

Share

Metrics

Record views

199