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Tourisme durable: quelles représentations en ont les consommateurs français?

Abstract : This article focuses on French consumers' perceptions and attitudes toward sustainable tourism. A qualitative study led on a sample of 630 individuals examined what people associates with sustainable tourism (ST), perceived incentives and constraints of the notion. Results show a rather good knowledge of ST despite some misrepresentations and a positive attitude toward this new way of spending vacations. Analyses concluded that sustainable tourism offers many opportunities for tour operators.
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Submitted on : Wednesday, April 7, 2010 - 8:05:55 AM
Last modification on : Friday, October 8, 2021 - 6:50:16 PM
Long-term archiving on: : Thursday, July 8, 2010 - 8:08:48 PM


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  • HAL Id : halshs-00470569, version 1


A. Francois-Lecompte, Isabelle Prim-Allaz. Tourisme durable: quelles représentations en ont les consommateurs français?. International Conference on Marketing Trends, 2010, Venice, Italie. pp.CD Rom. ⟨halshs-00470569⟩



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