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Les usages d'Internet : facteurs de compétitivité de la « PME réseau » ?

Abstract : In this article, we argue that Internet associated technology contributes to SMEs' development and competitiveness by sustaining de-integration and diversification processes. According to that perspective, we try to identify a first population of SMEs showing a capacity to achieve an improvement in competitiveness through Internet associated technology uses. These competitiveness gains are identified through a Porter framework based on the existence of three competitive strategies: cost cut-ting, product and services differentiation and market extension. The organizational and technological features are hence compared with a second population of SMEs that shows difficulties to utilize Internet associated technology in terms of competitive advantages. The results are based on a large phoning survey done in 2004.
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https://halshs.archives-ouvertes.fr/halshs-00457037
Contributor : Martine Gadille Connect in order to contact the contributor
Submitted on : Tuesday, February 16, 2010 - 2:46:21 PM
Last modification on : Thursday, November 4, 2021 - 11:58:06 AM

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  • HAL Id : halshs-00457037, version 1

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Serge Amabile, Martine Gadille. Les usages d'Internet : facteurs de compétitivité de la « PME réseau » ?. Finance Contrôle Stratégie, Association FCS, 2006, 9 (1), pp.35-57. ⟨halshs-00457037⟩

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