Plural form chain and efficiency: Insights from the
French hotel chains and the DEA methodology

Rozenn Perrigot (1) , Gérard Cliquet (1) , Isabelle Piot-Lepetit (1)

1 CREM - Centre de recherche en économie et management

This paper compares plural form chains, i.e., chains in which franchised units
and company-owned units coexist, in terms of performance and more specifically in terms
of efficiency, to predominantly franchised chains and predominantly company-owned
ones. The data envelopment analysis (DEA) is implemented to assess the efficiency of
hotel chains in the French market. It is shown that plural form chains have a significantly
higher average efficiency score than predominantly franchised and company-owned ones.
Managerial implications are drawn for managing hotel chains.

Mots clés: Plural form; Franchising; Hotel industry; Data envelopment analysis; Technical efficiency; <br />Scale efficiency

Domaines: Gestion et management

Rozenn Perrigot, Gérard Cliquet, Isabelle Piot-Lepetit. Plural form chain and efficiency: Insights from the
French hotel chains and the DEA methodology. European Management Journal, 2009, 27, pp.268-280. ⟨halshs-00422241⟩