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Pour une autre approche en management du sport

Abstract : We wish to give importance to a more anthropological approach when carrying out studies, reports and analyses concerning the management and marketing of sports practising, sports equipment and services.
That is why I will try to justify my point of view by explaining the reason for that theoritical and practical stand. I will mention a few key elements to convince you. The creation of research areas in marketing and management with an antropological orientation, the current dynamics in the social-sciences-sector, the changes in the way of living and various sports styles in France, the changing behaviour of the consumer justify this trend.
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https://halshs.archives-ouvertes.fr/halshs-00376935
Contributor : Jean Corneloup <>
Submitted on : Monday, April 20, 2009 - 3:30:47 PM
Last modification on : Friday, July 17, 2020 - 9:28:28 AM
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  • HAL Id : halshs-00376935, version 1

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CNRS | PACTE | UGA

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Jean Corneloup. Pour une autre approche en management du sport. Gestion 2000, Recherches et Publications en Management A.S.B.L., 1999, 16 (3), pp.33-60. ⟨halshs-00376935⟩

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