Entre la veille stratégique et l'innovation, la démarche de veille créative

Abstract : Many kinds of competitive intelligence have already emerged. Each has a facet qualified in function of who realizes it, what it does, its goals or how it is done. In this paper, we present a new kind of so-called creative competitive intelligence. It is positioned, notably between competitor intelligence and foresight. It aims to provide new ways to watchers to identify threats, opportunities and competitors, but also to participate more directly in a process of innovation. Then, it borrows techniques especially creative and inventive forces to explore and stimulate new ideas, to look at problems from very different angles than the usual. The creative competitive intelligence has for ambition to respond to decision problems, notably, from territory metaphor. Its purpose is to imagine and explore new territories of thought associated with markets and innovation fields. In this, it can look differently on territorial watch and territorial intelligence in general. To give consistency and usefulness of these territories on the creative competitive intelligence borrows a number of ways in war games on board. In this paper, we set for ambitions to present what ensures creative vis-à-vis other kinds of competitive intelligence and thus justify its use. We will present elsewhere to make our definition of the territory that we directly linked the issues of creative competitive intelligence. In this contribution we don't speak about creativity methods and inventiveness to better focus on the contribution of wargames for creative competitive intelligence. Indeed, the current literature associated competitive or economic intelligence has so far little discussed this issue. We therefore present a definition of what is a war game, what is the history of this practice and its types of games. Following this, we will discuss the creation of territorial maps based war games in the context of a creative process to monitor.
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Conference papers
IRIT Toulouse. VSST (Veille Stratégique, Scientifique et Technologique) 2009, Mar 2009, Vandoeuvre-lès-Nancy, France. 1, pp.1-13, 2009


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Contributor : Stéphane Goria <>
Submitted on : Thursday, April 9, 2009 - 6:21:08 PM
Last modification on : Wednesday, October 10, 2012 - 12:11:25 PM

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Stéphane Goria. Entre la veille stratégique et l'innovation, la démarche de veille créative. IRIT Toulouse. VSST (Veille Stratégique, Scientifique et Technologique) 2009, Mar 2009, Vandoeuvre-lès-Nancy, France. 1, pp.1-13, 2009. <halshs-00372458v2>

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