Les processus moderateurs et mediateurs: distinction conceptuelle, aspects analytiques et illustrations, Recherche et Applications en Marketing, vol.18, issue.2, pp.67-100, 2003. ,
DOI : 10.1177/076737010301800204
Une synthèse critique du modèle de probabilité d'élaboration, L'Année Psychologique, pp.583-602, 1993. ,
Le modele ELM: Bilan et perspectives, Recherche et Applications en Marketing, pp.60-82, 2006. ,
DOI : 10.1177/076737010602100204
L'impact de la couleur d'une annonce publicitaire sur les émotions ressenties face à l'annonce, les attitudes et les croyances envers la marque, Thèse de Doctorat en Sciences de Gestion, 1998. ,
Effects of Information About Firms??? Ethical and Unethical Actions on Consumers??? Attitudes, Journal of Consumer Psychology, vol.8, issue.3, pp.243-259, 1999. ,
DOI : 10.1207/s15327663jcp0803_03
Music and information in commercials: their effects with an elderly sample, Journal of Advertising Research, vol.31, issue.5, pp.23-32, 1991. ,
The Persistence of Classically Conditioned Brand Attitudes, Journal of Advertising, vol.14, issue.5, pp.23-31, 1998. ,
DOI : 10.1080/00913367.1988.10673121
Connaissances de la marque : Définition et mesures, 2004. ,
Stratégies de signalisation de la qualité : l'impact des labels sur le processus de décision des consommateurs, Thèse de Doctorat en Sciences de Gestion, 2003. ,
Peripheral Persuasion and Brand Choice, Journal of Consumer Research, vol.19, issue.2, pp.226-239, 1992. ,
DOI : 10.1086/209298
Consumer Comprehension of Environmental Advertising and Labeling Claims, Journal of Consumer Affairs, vol.10, issue.1, pp.328-350, 1995. ,
DOI : 10.1111/j.1745-6606.1995.tb00050.x
The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals, Journal of Advertising, vol.55, issue.3, pp.55-70, 1995. ,
DOI : 10.1080/00913367.1995.10673476
Understanding semantic compatibility in communication Advances in Consumer Research, pp.565-565, 1987. ,
Attitudes and persuasion: classic and contemporary approaches, 1981. ,
The Perils and Opportunities of Communicating Corporate Ethics, Journal of Marketing Management, vol.21, issue.3-4, pp.3-4, 2005. ,
DOI : 10.1362/0267257053779154
Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?, Journal of Advertising, vol.15, issue.5, pp.45-54, 1995. ,
DOI : 10.1080/00958964.1990.9941928
Is blue the new green?, working paper, Center for Responsibility Research, Institute for Advanced Study in the Humanities, 2007. ,
Comparative effectiveness of executional elements in TV advertising: 15-versus 30-second commercials, Journal or Advertising Research, vol.38, issue.6, pp.7-14, 1998. ,
The use of corporate social responsibility arguments in communication campaigns: does source credibility matter? Advances in Consumer Research, pp.590-591, 2005. ,
Environmentally friendly consumer behaviour: the interplay of moral attitudes, private costs, and facilitating conditions, Marketing and Public Policy Conference Proceedings, pp.80-96, 1996. ,