Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

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https://halshs.archives-ouvertes.fr/halshs-00314523
Contributor : Anne-Marie Piketty <>
Submitted on : Wednesday, August 27, 2008 - 3:59:04 PM
Last modification on : Friday, June 8, 2018 - 2:50:08 PM

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Mathilde Pulh, Séverine Marteaux, Rémi Mencarelli. Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends. International Journal of Arts Management, HEC Montréal. Chair in Arts Management, 2008, 10 (3), pp.4-20. ⟨halshs-00314523⟩

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