Skip to Main content Skip to Navigation
Conference papers

Comparaison du temps cognitif et du temps réel pour le trajet domicile-hypermarché. Quelles implications pour la définition des zones de chalandise ?

Abstract : Trade area determination represents a major stake in the retail field. Faced to this problem, numerous academics researches were proposed and recognized the influence of the distance and thus the time of route in the modelling of the catchment area. This definition leans on a linear modelling of time. Based on an empirical study, this research shows that there is a gap between perceptual time and actual driving time. It raises questions about this linear conception of driving time and proposes a typology of consumers based on their own perceptions.
Document type :
Conference papers
Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-00271764
Contributor : Dominique Maraine-Scipanov Connect in order to contact the contributor
Submitted on : Thursday, April 10, 2008 - 11:28:43 AM
Last modification on : Tuesday, October 19, 2021 - 11:34:03 PM

Identifiers

  • HAL Id : halshs-00271764, version 1

Citation

Jean-Philippe Croizean, Dany Vyt. Comparaison du temps cognitif et du temps réel pour le trajet domicile-hypermarché. Quelles implications pour la définition des zones de chalandise ?. 7ème Congrès des tendances du marketing, Jan 2008, Venise, Italie. 22 p. ⟨halshs-00271764⟩

Share

Metrics

Record views

104