The aesthetic perception of the consumer in the field of the arts and culture.

keyword : cultural marketing
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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-00268346
Contributor : Anne-Marie Piketty <>
Submitted on : Monday, March 31, 2008 - 5:50:04 PM
Last modification on : Friday, April 19, 2019 - 2:54:20 PM

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Dominique Bourgeon-Renault, Joëlle Lagier. The aesthetic perception of the consumer in the field of the arts and culture.. 36th EMAC Conference Reykjavík University, Iceland. 2007, 22-25 May (European Marketing Academy), May 2007, Reykjavík, Iceland. ⟨halshs-00268346⟩

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