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De la polyphonie à la cacophonie : voix des voies du commerce équitable

Abstract : Form among oldest of the types of trade usually known as "alternative", the equitable trade is the subject currently of considerable evolutions in the plan, qualitative, of its meanings. The original speech of the equitable trade evolves thus, under the pressure of universalization, to a trade seeking to develop the local economy: North-north and either North-South. Then, the equitable trade can fill up ethnic considerations. What illustrates the discursive dynamics of two french associations - studied here: Alternatiba and Kan ar Bed.
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https://halshs.archives-ouvertes.fr/halshs-00257933
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Wednesday, February 20, 2008 - 4:34:05 PM
Last modification on : Thursday, January 14, 2021 - 1:15:11 PM

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  • HAL Id : halshs-00257933, version 1

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Philippe Robert-Demontrond, Anne Joyeau. De la polyphonie à la cacophonie : voix des voies du commerce équitable. Management & Avenir, INSEEC/Management Prospective Ed. 2007, 24 p. ⟨halshs-00257933⟩

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