Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments

Abstract : What perceptions do the French public have of free admission to museums and monuments, both as visitors and non-visitors? What are the consequences of such perceptions on individuals' interpretations, their projects for visiting and behavior patterns vis-à-vis museums and monuments? This research has attempted to answer these questions by multiangulation, combining various methods of data production and analysis. The results show that free admission alters the public's perceptions of museums and monuments, making it a secondary consideration in planning and implementing a visit, and that the experience of a free visit can spark a learning process that results in the appropriation of a free admission scheme. Our conclusions primarily focus on the need to enhance the public's involvement in the visit and explain the reasons for free admission. Key words: Free admission, price, museums and monuments, multiangulation
Document type :
Journal articles
Complete list of metadatas

https://halshs.archives-ouvertes.fr/halshs-00239193
Contributor : Dominique Maraine-Scipanov <>
Submitted on : Tuesday, February 5, 2008 - 10:10:06 AM
Last modification on : Monday, September 16, 2019 - 4:30:02 PM

Identifiers

  • HAL Id : halshs-00239193, version 1

Citation

Marine Le Gall-Ely, Caroline Urbain, Anne Gombault, Dominique Bourgeon-Renault, Christine Petr. Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2007, 22 (2), pp.23-38. ⟨halshs-00239193⟩

Share

Metrics

Record views

223