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Conference papers

Mesurer l'impact d'une publicité métaphorique

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https://halshs.archives-ouvertes.fr/halshs-00188370
Contributor : Coralie Lucatello Connect in order to contact the contributor
Submitted on : Friday, November 16, 2007 - 3:45:04 PM
Last modification on : Tuesday, October 19, 2021 - 11:55:55 AM

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  • HAL Id : halshs-00188370, version 1

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CNRS | CERAG | UGA

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Sonia Capelli, William Sabadie. Mesurer l'impact d'une publicité métaphorique. XXIIIème congrès international de l'Association Française du Marketing, Jun 2007, Aix-les-Bains, France. 20 p. ⟨halshs-00188370⟩

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