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La rhétorique de la stratégie : comment le dirigeant crée-t-il un ordre pour l'action

Abstract : Abstract
Strategy communication is a central part of leaders' strategy practice. Recent research on
strategic discourse suggests that this practice can lead to the creation of an order for action.
However, this work does not study how managers concretely proceed. To study this practice,
we propose to adopt a rhetoric perspective, in order to understand the argumentation
mechanisms and their effects in different speech contexts. Our research analyses the case of
the CEO of the Lafarge Group and how he talks to different stakeholders (senior managers,
members of the Board, investors). Our results contribute to precise the role of strategy
rhetoric in the enactment of a strategic order, and bring original insights to the “strategy as
practice” research stream.
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Submitted on : Wednesday, March 25, 2009 - 11:17:48 AM
Last modification on : Saturday, June 25, 2022 - 7:57:42 PM
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  • HAL Id : halshs-00182810, version 1



Valérie Chanal, Franck Tannery. La rhétorique de la stratégie : comment le dirigeant crée-t-il un ordre pour l'action. Finance Contrôle Stratégie, Association FCS, 2007, 10 (2), pp.97. ⟨halshs-00182810⟩



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