Retail internationalisation:
Explaining the expansion mode choice

Karine Picot-Coupey (1)

1 CREM - Centre de recherche en économie et management

In order to develop their store network beyond their domestic market, retailers have to choose internationalisation modes not only to enter a market but also to expand in this market. Such decisions seem to be based on few certainties as they had enjoyed little interest in the literature so far. In this perspective, this research focuses on the determinants of store networks' expansion mode choice internationally.
Based on an exploratory qualitative study, a conceptual model for determining the choice of an expansion mode in retail internationalisation is developed. Then, this model is tested using the PLS approach for path modeling

Mots clés: Entry mode; expansion mode; retail internationalisation; Partial Least Square approach (PLS) for path modeling

Domaines: Gestion et management

Karine Picot-Coupey. Retail internationalisation:
Explaining the expansion mode choice. 36th EMAC Conference
Reykjavik, Iceland, May 2007, Iceland. 9 p. ⟨halshs-00175240⟩