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Reading is doing : Enunciation in the Discourse of the Print Media, Marketing Signs, pp.14-15, 1992. ,
For brievety, we sometimes "personnify" the attitude. It must be remembered though that a given person could have different attitudes to other objects, that we are describing readings of a set television texts, not people. 18 The interviewee was right, the sequence in the PET camera was pre-taped and presented as though it was on direct, with the reporter in the hospital, Meridiens Klincksieck, 199117. ,
international reporter were taken in by a false massacre in Timisoara 20 si" le discours des scientifiques s'éloigne", il doit ,
is the version for children (from about age 10 up) of "Science et Vie", a popular science magazine. 22 Where the two partners have equivalent status, as opposed to a complementary exchange such as the pupil-teacher relation, Bateson, 1973. ,
but the same distinction can me applied to the relation between enunciator and addressee in the mediaQuand lire c'est faire : l'énonciation dans le discours de la presse écrite, and "L'analyse du contrat de lecture : une nouvelle méthode pour les études de positionnements de supports presse, Bateson considered true exchanges Les Médias. Expériences, recherches actuelles, applications The Nobel on First Page : The Nobel Physics Prizes in French Newspapers S de Cheveigné and E, pp.33-56, 1984. ,