P. B. Baltes and M. M. Et-baltes, Successful aging, perspectives in behavioural sciences, 1990.

R. Belk, Possessions and the Extended Self, Journal of Consumer Research, vol.15, issue.2, pp.139-168, 1988.
DOI : 10.1086/209154

M. Bergadaà, Evolution de l'episteme economique et sociale : proposition d'un cadre de morale, de deontologie, d'ethique et de responsabilite pour le marketer, Recherche et Applications en Marketing, vol.19, issue.1, pp.55-72, 2004.
DOI : 10.1177/076737010401900104

M. Bergadaà and B. Et-urien, Le risque alimentaire per??u comme risque vital de consommation. ??mergences, adaptation et gestion, Revue fran??aise de gestion, vol.32, issue.162, 2006.
DOI : 10.3166/rfg.162.127-144

E. Castano, V. Yzebyt, M. Paladino, and S. Sacchi, I belong, therefore, I Exist: Ingroup Identification, 2002.

C. F. Curasi, L. L. Price, and E. J. Et-arnould, Understanding the intergenerational transmission of cherished possessions: Insights for estate planning, trust officers and other end-of-life professionals, Journal of Financial Services Marketing, vol.7, issue.4, pp.369-384, 2003.
DOI : 10.1057/palgrave.fsm.4770101

B. V. Fortner and R. A. Et-neimeyer, Death anxiety in older adults: a quantitative review, Death Studies, vol.23, pp.387-411, 1999.

A. M. Freund and P. B. Et-baltes, Selection, optimization, and compensation as strategies of life management: Correlations with subjective indicators of successful aging., Psychology and Aging, vol.13, issue.4, pp.531-543, 1998.
DOI : 10.1037/0882-7974.13.4.531

P. S. Fry, A factor analytic investigation of home-bound elderly individuals' concerns about death and dying, and their coping responses, Journal of Clinical Psychology, vol.13, issue.6, pp.737-748, 1990.
DOI : 10.1002/1097-4679(199011)46:6<737::AID-JCLP2270460607>3.0.CO;2-L

D. Guiot, Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur age, Recherche et Applications en Marketing, vol.21, issue.1, pp.57-79, 2006.
DOI : 10.1177/076737010602100105

URL : https://hal.archives-ouvertes.fr/halshs-00167777

K. Shannon, T. Mccoy, S. Pyszczynski, J. Solomon, and . Greenberg, Transcending the Self : A Terror Management Perspective on Successful Aging, Death Attitudes and the Older Adult : Theories, Concepts, and Applications (Series in Death, Dying, and Bereavement) Tomer, 2000.

N. Mandel and S. J. Et-heine, Terror management and marketing : he who dies with the most toys wins Advances in consumer research, Eric J. Arnould and Linda M. Scott, Association for consumer research, pp.527-532, 1999.

A. Mathur, G. P. Moschis, and E. Et-lee, Stress and consumer behavior ? coping strategies of older adults, Journal of Marketing Practice: Applied Marketing Science, vol.6, issue.7, pp.233-247, 1999.

A. Tomer and E. Et-grafton, Attitude about Life and Death : Toward a comprehensive model of death anxiety, in Death Attitudes and the Older Adult : Theories, Concepts, and Applications (Series in Death, Dying, and Bereavement) Tomer, Adrian eds, Brunner- Routledge Published (15) Tréguer, Le senior marketing Toward a social psychology of reminiscence », Current Perspective on Aging and the Life Cycle, pp.25-46, 1989.

A. S. Westman and F. M. Et-canter, FEAR OF DEATH AND THE CONCEPT OF EXTENDED SELF, Recherche et Applications en Marketing Death, Loneliness and Meaningless as Market Changes in Consumer Demand caused by Individualisation, 33th Emac Conference, pp.419-425, 1985.
DOI : 10.2466/pr0.1985.56.2.419

P. T. Wong, Meaning of life and Meaning of Death in Successful Aging, Death Attitudes and the Older Adult : Theories, Concepts, and Applications (Series in Death, Dying, and Bereavement) Tomer, Adrian eds, 2000.