A. Acquisti, Privacy in electronic commerce and the economics of immediate gratification, Electronic Commerce Conference, 2004.

A. Acquisti and J. Et-grossklags, Privacy and Rationality, Economics and Information Security, 2004.
DOI : 10.1007/0-387-28222-X_2

E. Andrade, V. Kaltcheva, and B. Et-weitz, Self-disclosure on the web: the impact of privacy policy, reward and company reputation, Advances in Consumer Research, vol.29, pp.350-353, 2002.

M. Culnan, "How Did They Get My Name?": An Exploratory Investigation of Consumer Attitudes toward Secondary Information Use, MIS Quarterly, vol.17, issue.3, pp.341-363, 1993.
DOI : 10.2307/249775

M. Culnan and P. Et-armstrong, Information privacy concerns, procedural fairness and impersonal trust: an empirical investigation, Organization Science, pp.104-115, 1999.

V. Derlega, M. Harris, and A. Et-chaikin, Self-disclosure reciprocity, liking and the deviant, Journal of Experimental Social Psychology, vol.9, issue.4, pp.277-284, 1973.
DOI : 10.1016/0022-1031(73)90065-6

T. Dinev and P. Hart, Internet privacy concerns and trade off factors: empirical study and business implications, International Conference On Advances In Infrastructure For E-Business, 2002.

C. Dommeyer and B. Et-gross, What consumers know and what they do: An investigation of consumer knowledge, awareness, and use of privacy protection strategies, Journal of Interactive Marketing, vol.17, issue.2, pp.34-51, 2003.
DOI : 10.1002/dir.10053

M. Fusilier and W. Et-hoyer, Variables affecting perceptions of invasion of privacy in a personnel selection situation., Journal of Applied Psychology, vol.65, issue.5, pp.623-626, 1980.
DOI : 10.1037/0021-9010.65.5.623

O. Gandy, The panoptic sort: a political economy of personal information, 1993.

E. Gerber, The privacy context of survey response: an ethnographic account, in Confidentiality, disclosure and data access: theory and practical applications for statistical agencies, 2001.

M. Fishbein and I. Et-ajzen, Belief, attitude, intention and behavior, 1975.

E. Foxman and P. Et-kilcoyne, Information technology, marketing practice and consumer privacy: ethical issues, Journal of Public Policy and Marketing, vol.12, issue.1, pp.106-126, 1993.

C. Gauzente, J. Benetteau, and E. Et-dubreuil, Respect de la vie privée sur Internet : une étude des pratiques des sites français, 1ère journée nantaise de recherche sur le e-marketing, pp.117-133, 2002.

E. Goffman, The presentation of self in everyday life, 1959.

D. Hoffman, T. Nowak, and M. Et-peralta, Building consumer trust online, building consumer trust online, pp.80-85, 1999.
DOI : 10.1145/299157.299175

T. Hood and K. Et-back, Self-disclosure and the volunteer: A source of bias in laboratory experiments., Journal of Personality and Social Psychology, vol.17, issue.2, pp.130-136, 1971.
DOI : 10.1037/h0030380

C. Kehoe, J. Pitkow, and J. Rogers, GVU's Ninth WWW User Survey Report, 1998.

P. Kelvin, A Social-Psychological Examination of Privacy, British Journal of Social and Clinical Psychology, vol.12, issue.3, pp.248-261, 1973.
DOI : 10.1111/j.2044-8260.1973.tb00065.x

A. Kimmel, Ethical issues in behavioural research: a study, 1996.

R. Lapiere, Attitudes vs. action, Social Forces, pp.230-237, 1934.

M. Lemley, Rational ignorance at the patent office, Cahier de recherche, 2000.

H. Mccloskey, Privacy and the Right to Privacy, Philosophy, vol.XIII, issue.211, pp.17-38, 1980.
DOI : 10.1017/S0031819100063725

G. R. Milne and M. E. Et-gordon, Direct mail privacy efficiency trade-offs within implied social contracts framework, Journal of Public Policy and Marketing, vol.12, issue.2, pp.206-219, 1993.

G. Milne and M. Et-culnan, Strategies for reducing online privacy risks: Why consumers read (or don???t read) online privacy notices, Journal of Interactive Marketing, vol.18, issue.3, pp.15-29, 2004.
DOI : 10.1002/dir.20009

A. D. Miyazaki and S. Et-krishnamurthy, Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions, Journal of Consumer Affairs, vol.81, issue.5, pp.28-35, 2002.
DOI : 10.1111/j.1745-6606.2002.tb00419.x

N. Interactive, Consumers to e-tailers : don't kiss and tell, 1999.

D. Nguyen, G. Gray, and D. Et-kira, Trust and quality assurance in business-to-consumer electronic commerce: enhancing consumer acceptance and participation, Proceedings of Pacific Asia Conference on Information Systems, 2000.

R. Oliver and J. Et-swan, Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction, Journal of Consumer Research, vol.16, issue.3, pp.372-383, 1989.
DOI : 10.1086/209223

R. Oliver and J. Et-swan, Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach, Journal of Marketing, vol.53, issue.2, pp.21-35, 1989.
DOI : 10.2307/1251411

P. Pavlou and R. Et-chellappa, The role of perceived privacy and perceived security in the development of trust in electronic commerce transaction, 2001.

J. Richards, The legal potholes on the information superhighway, Journal of Public Policy and Marketing, vol.16, issue.2, pp.319-326, 1997.

B. Schwartz, The Social Psychology of Privacy, American Journal of Sociology, vol.73, issue.6, pp.741-752, 1968.
DOI : 10.1086/224567

K. Sheehan, Toward a Typology of Internet Users and Online Privacy Concerns, The Information Society, vol.12, issue.1, pp.21-32, 2002.
DOI : 10.1017/CBO9780511625138

H. Simon, From substantive to procedural rationality, in Method and Appraisal in Economics, p.32, 1976.

E. Singer and S. Presser, PUBLIC ATTITUDES TOWARD DATA SHARING BY FEDERAL AGENCIES, Annual Research Conference, Bureau of the Census, 1996.
DOI : 10.1093/ijpor/9.3.277

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=

E. Stone, A field experiment comparing information-privacy values, beliefs, and attitudes across several types of organizations., Journal of Applied Psychology, vol.68, issue.3, pp.459-468, 1983.
DOI : 10.1037/0021-9010.68.3.459

E. Stone and D. Et-stone, Privacy in organizations: theoretical issues, research findings and protection mechanisms, Research in Personnel and Human Resources Management, pp.349-411, 1990.

E. Turner and S. Et-dasgupta, Privacy on the web : an examination of user concerns, technology and implications for business organizations and individuals, Information Systems Management, pp.8-18, 2003.

T. Tuten, M. Bosnjak, and W. Et-bandilla, Banner-advertised web-surveys, Marketing Research, pp.17-21, 2000.

R. Walczuch, J. Seelen, and H. Et-lundgren, Psychological determinants for consumer trust in eretailing, Proceedings of the 8th research symposium on emerging electronic markets, 2001.

S. Warren and L. Brandeis, The Right to Privacy, Harvard Law Review, vol.4, issue.5, 0193.
DOI : 10.2307/1321160

R. Weible, Privacy and data: an empirical study of the influence of types of data and situational context upon privacy perceptions, 1993.

R. Woodman, A Survey of Employee Perceptions of Information Privacy in Organizations., Academy of Management Journal, vol.25, issue.3, pp.647-663, 1982.
DOI : 10.2307/256087

R. Yin, Case studies research: design and methods, 1990.