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Préoccupation des clients pour le respect de la vie privée et réponse à une sollicitation portant sur des données personnelles

Abstract : Whereas customers are often sollicited for personal data online, we investigate the relationship between general privacy concern, specific perceptions of the request and response behavior (i.e., fill up / do not fill up the form). Our study finds that more than 40% of the respondents agree to fill up the form and supports the idea that customers concerned about privacy issues tend to be less responsive to online data requests. Our study also supports the attitude toward the request and more specific aspects of this attitude (e.g., sensitivity of the data) as predictors of the behavioral response.
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https://halshs.archives-ouvertes.fr/halshs-00164835
Contributor : Pierre Volle <>
Submitted on : Tuesday, July 24, 2007 - 12:06:53 AM
Last modification on : Wednesday, September 23, 2020 - 4:30:47 AM
Long-term archiving on: : Thursday, April 8, 2010 - 8:50:06 PM

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Pierre Volle, Caroline Lancelot Miltgen. Préoccupation des clients pour le respect de la vie privée et réponse à une sollicitation portant sur des données personnelles. 21ème Congrès International de l'Association Française du Marketing, May 2005, Nancy, France. pp.1-32. ⟨halshs-00164835⟩

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