An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments

Abstract : This article is intended to enhance our understanding of the consumer experience within the cultural domain. The analysis of arts and culture consumption is based on a paradigm founded on the theory of value, which, in turn, underlies the notion of the consumer experience. By investigating the field of museums and monuments, the authors validate this experiential approach to the consumption value of arts and culture. They recommend that, since a theatrical setting elicits emotional and ludic reactions in individuals and entails visitor participation, attendance at museums and monuments could be increased by means of “theatricalizing” – or adding a show-oriented dimension to the consumer experience.
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Journal articles
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https://halshs.archives-ouvertes.fr/halshs-00112576
Contributor : Anne-Marie Piketty <>
Submitted on : Thursday, November 9, 2006 - 10:46:24 AM
Last modification on : Monday, September 16, 2019 - 4:30:02 PM

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  • HAL Id : halshs-00112576, version 1

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Dominique Bourgeon-Renault, Caroline Urbain, Christine Petr, Marine Le Gall-Ely, Anne Gombault. An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments. International Journal of Arts Management, HEC Montréal. Chair in Arts Management, 2006, 9 (1), pp.35-47. ⟨halshs-00112576⟩

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