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The Impact of Brand Personality on Attitude and Commitment towards the Brand

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https://halshs.archives-ouvertes.fr/halshs-00103145
Contributor : Coralie Lucatello Connect in order to contact the contributor
Submitted on : Tuesday, October 3, 2006 - 3:15:54 PM
Last modification on : Thursday, January 6, 2022 - 4:38:02 PM

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  • HAL Id : halshs-00103145, version 1

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CNRS | CERAG | UGA

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L. Ambroise, J. M. Ferrandi, Pierre Valette-Florence. The Impact of Brand Personality on Attitude and Commitment towards the Brand. Proceedings of the La Londe Research Seminar in Marketing., 2005. ⟨halshs-00103145⟩

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