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Dual distribution and royalty rates in franchised chains : an empirical exploration using French data

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https://halshs.archives-ouvertes.fr/halshs-00069582
Contributor : Naïla Louise-Rose <>
Submitted on : Thursday, May 18, 2006 - 2:52:25 PM
Last modification on : Thursday, January 14, 2021 - 1:16:58 PM

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  • HAL Id : halshs-00069582, version 1

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Thierry Pénard, E. Raynaud, S. Saussier. Dual distribution and royalty rates in franchised chains : an empirical exploration using French data. Journal of Marketing Channels, Taylor & Francis (Routledge): SSH Titles, 2003, 10 (3/4), pp.5-31. ⟨halshs-00069582⟩

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