Facing the Differences between Franchising and Company Ownership. An Empirical Investigation of a French Hotel Chain - HAL-SHS - Sciences de l'Homme et de la Société Accéder directement au contenu
Communication Dans Un Congrès Proceedings of the 23rd conference of The European Federation of the International Council on Hotel, Restaurant, and Institutional Education Année : 2005

Facing the Differences between Franchising and Company Ownership. An Empirical Investigation of a French Hotel Chain

Résumé

This paper aims at comparing the performance of company-owned hotels and franchised hotels within a plural form chain. In this perspective, the main advantages of mixing both: franchising and company ownership within a same chain are reminded before establishing the following hypothesis: franchised units perform better than company-owned units. The empirical study of more than 300 hotels belonging to a same chain, through basic statistics but also a Data Envelopment Analysis, does not provide any support to this hypothesis. And at the contrary, company-owned hotels are more efficient than the franchised ones. A discussion of this contradictory result allows to highlight the contributions, limits and perspectives of this research.
Fichier non déposé

Dates et versions

halshs-00010406 , version 1 (24-04-2006)

Identifiants

  • HAL Id : halshs-00010406 , version 1

Citer

Rozenn Perrigot. Facing the Differences between Franchising and Company Ownership. An Empirical Investigation of a French Hotel Chain. Proceedings of the 23rd conference of The European Federation of the International Council on Hotel, Restaurant, and Institutional Education, Oct 2005, pp.8. ⟨halshs-00010406⟩
66 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More