Investing in a website: a top dog or a resource-based strategy for firms?

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https://halshs.archives-ouvertes.fr/halshs-00010276
Contributor : Danièle Moret-Bailly <>
Submitted on : Tuesday, April 18, 2006 - 4:09:45 PM
Last modification on : Tuesday, March 5, 2019 - 6:34:06 PM

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  • HAL Id : halshs-00010276, version 1

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Ludivine Martin, Thierry Pénard. Investing in a website: a top dog or a resource-based strategy for firms?. Communication & Strategies, IDATE, 2005, pp.77-98. ⟨halshs-00010276⟩

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