The internationalized text and its localized variations: A parallel analysis of blurbs localized from English into Arabic and French

Madiha Kassawat (1)

1 USN ESIT - Université Sorbonne Nouvelle - Paris 3 - École supérieure d'interprètes et de traducteurs

In an increasingly globalized world, accessibility to digital content has become indispensable for people around the world. This accessibility would not be possible without translation which plays an important role in linguistic and cultural mediation, as well as in marketing. As the majority of products is promoted for and sold on the internet, their web pages are often localized based on the market, including the language and the culture. The required speed in this type of work, its tools and process play a remarkable role which influences the quality of the localized texts. Therefore, it is necessary to analyze these texts, explore the different interpretations of a text in several languages and cultures, and the adaptation level which should convince the consumer to purchase the product. This pilot study is an attempt to compare the product descriptions provided in English and localized into Arabic and several French versions. The results show the relationship between the international text and the localized texts on the linguistic and cultural levels.

Domaines: Linguistique

Madiha Kassawat. The internationalized text and its localized variations: A parallel analysis of blurbs localized from English into Arabic and French. Mario Bisiada. Empirical studies in translation and discourse, Language science press, pp.93-111, 2021, 978-3-96110-300-3. ⟨10.5281/zenodo⟩. ⟨hal-03196276⟩