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Les dynamiques émotionnelles collectives. Perspectives pour le marketing

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https://hal.archives-ouvertes.fr/hal-02903474
Contributor : Coralie Lucatello Connect in order to contact the contributor
Submitted on : Tuesday, July 21, 2020 - 10:29:55 AM
Last modification on : Wednesday, November 3, 2021 - 8:27:58 AM

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Nico Didry, Jean-Luc Giannelloni. Les dynamiques émotionnelles collectives. Perspectives pour le marketing. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2019, 34 (4), pp.105-132. ⟨10.1177/0767370119828649⟩. ⟨hal-02903474⟩

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