Dévoilement, mise en scène et médiatisation. Nouvelles normes de sociabilité sur le Websocial ?

Abstract : Unveiling, self-representation and mediation.New norms of sociability on the socialweb This paper, which follows on from the research work conducted for several years, aims at reassessing the nature of social control and the way it is exercised at a time when the use of digital information and communication technologies, characterized by their hyper-connectivity, spreads among the population. First, we showed that the filing of information on individuals and populations, after it had fed Social Control (SC) to the point that it had become the dominant paradigm, had somewhat frozen it. Indeed, an important part of the information collected on individuals remained invisible and therefore escaped "infocontrol". It then appeared to us that it was urgent to consider that phenomenon. The conditions of acquisition as well as the nature of the nominative information had changed and had modified the way to interfere with the individual. Thus, a drastic change in perspective was required to better take into account the question of social control in the early 21st century (Carré, Panico, 2011-a). Then we studied the way a priori filing had shifted to self-displaying, which is deliberately chosen - more particularly at least by this part of society that we call digital natives or the " Y Generation " - so as to propose a few elements for a communication approach of social control (Carré, Panico, 2012). Finally, we wished to study the way - between strategies of anonymity and self-mediation - this new feeling of liberty leads individuals to stage and display themselves - in specific circumstances, namely through groups that are sometimes very short-lived (Carré, Panico, 2011-b). This enabled us to escape the dilemma according to which, for some, you can only read such an original phenomenon in two ways: either an unprecedented emancipation of the individual or a no less unprecedented control. We have proposed a different interpretation, away from such a dilemma, based on the anthropological evolution of the relation between the individual and society. We wish to pursue here our reflection by questioning, with others, the development - seemingly impulsive, or even regressive, of behaviors that can sometimes look unbridled, but also meet a demand for visibility, a visibility whose legitimacy stems from the fact that it is provided by the individuals themselves. Let us make it clear that this study targets more particularly the younger generations (digital natives, or " Y Generation ", even though Proulx (2011), who works on these issues, seems to consider that this category is still too vaguely outlined and needs to be defined). These " youths " would become the prescribers of a new communication norm, affecting the building of one's identity, the relation to authority, the status of privacy and self-image, a norm that would express itself through a dense visual communication, a sign of the omnipresence of these "collective-individuals" in the public sphere. Didn't R. Senett (1979) say 30 years ago that the public sphere was no longer the place to find fulfillment for one's social being but for one's personality"? That could look like a premonition totally confirmed today... except that the collective-individual we have here is endowed with a " basic personality "[1], and a community-based rather than a social conscience. In that context of non-individualism, we can understand that the power to act is thereby increased... Thus, we contend that observable communication practices - very visual for the most part -posting online, sharing photos, videos...- which are developing on the Web and mark a shift from the anonymous relation between individual and society to the collective, and the unveiling it entails, are the sign of a new ethics of the link (that we call social through an abuse of language) based on a pragmatic "acting with..." rather than a more and more theoretical "living together". Through the question of "the Care of the Self" in Foucault's words (1984) as in his eponymous work, we wish to examine the significance of such unveiling, self-representation practices which spread on the Socialweb[2] and which, according to the author, are related to the subject's truth, knowing that these practices still follow on from the mainstream media model, i.e. the TV model, while going beyond that. Such practices now tend to establish themselves more and more as norms of communication acts. Thus, in the first part of this paper, we will try, in reference to Foucault, to question the notion of "individual" as opposed to the "subject" figure, that we find more efficient to explain the way unveiling and visibility practices spread and organize themselves to make sense, on the "part of the Internet that the SocialWeb constitutes". In the second part, we will see how, innovative practices of the link that are all inscribed in the ethics of unveiling could eventually lead to a new form of sociability, among other things a re-composition, a redefinition, a renewal in the use of traditional forms of visibility that were highly organized (like in institutions, associations, trade unions, etc.), and could also lead to new ways to exercise power. Finally, we will question the change that the development of the Socialweb heralds, asking ourselves how the underlying media/communication relation, and the ethics driving it, holds within or not an original society model, a model of values in which the individual tends to yield to the collective - a little bit in the same way as the hackers in the Anonymous group - and in which, as a consequence, the usual sociability norms could spread in new ways.[1] In the sense of Linton's anthropology[2] We will use the neologism Socialweb (in one word) to designate a certain part of the Internet which, owing to its simplicity of use, its non-discriminatory access from an economic point of view, its appeal for what is related to the community and the contribution, places at the heart of the sociotechnical system an " individual-actor " emancipated from traditional authoritiess and simultaneously produces new forms of sociability.
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Dominique Carré, Robert Panico. Dévoilement, mise en scène et médiatisation. Nouvelles normes de sociabilité sur le Websocial ?. Communiquer dans un monde de normes. L'information et la communication dans les enjeux contemporains de la " mondialisation "., Mar 2012, France. pp.198. ⟨hal-00826060v2⟩



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