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Conference papers

For a communicational analysis of international management standards in societal security

Abstract : Introduction This proposal presents a communicational analysis of international management standards in the field of private and public organizations. We study the new communication policies and strategies transmitted by these texts.this work (part of the notSeG project, 2009-2012) takes place in the field of the international standardization of societal security. the aim of this project is to study management standards (international, european and national) in relation to the institutions and the stakeholders who produce and use them. We attempt to uncover the organizational and social changes which are recommended.industrial standards are generally studied within management science and engineering. there are few studies in communication science that deal with them (Perriault J. Vaguer C., 2010 ; Juanals B., 2010, Juanals B. & al., 2011), but they can be included in larger studies. (Bazet I., Jolivet A., Mayère A., 2008). In 2000, lelong and Mallard noted "Surprisingly, technical standards, social cohesion, and communication are interrelated" (2000, p. 9). like technical standards and quality standards, security management standards contribute to giving structure to practices and to the ways in which information is organized, evaluated and controlled in organizations.the aim of this proposal is to show how a communicational approach to organizations can contribute to the analysis of these normative texts. an additional aim is to suggest a methodology to carry out this study. We will illustrate this approach with an excerpt from the corpus composed of resilience and business continuity standards.constructing a communicational approach for the analysis of normative textsthis study takes a comprehensive and critical perspective, and is conducted according to a communicational approach to organizations (Bouillon J.-L., Bourdin S., loneux C., 2007). We will draw on concepts and methodologies from text linguistics (adam J.-M., 1992) and socio-pragmatics (austin J. l, 1972). the concepts of text linguistics are used to describe enunciative polyphony. We also draw on actor-network theory in the sociology of science which focuses on the actors, their institutions and their industrial or scientific policies (Latour B., 2006). Our work therefore tackles issues linked with the circulation of knowledge (Juanals B., 2008) and the monitoring of controversies or industrial and scientific innovations. Text analysis is backed up by field studies using qualitative methods (participant-observation, interviews with experts).a number of French studies (such as Gramaccia G., 2001; Fauré B., 2007) have used a pragmatic approach to language to study the illocutionary aspect of speech acts in organizations.Within the context of a theory of conversation and text, work in Canada by J.R. Taylor has emphasized the increasing complexity in the writing process of organizational operations. This complexity is linked with a conception of authority as a distributed phenomenon, inscribed in texts and realized through interaction (taylor J.r., Van every e.J., 2010).The development of management standards in the field of the international standardization of societal securityThe industrial standardization of security and risks concerns both global security and international standardization. We contend that these two areas will play a leading role in the field of industrial regulation in the 21st century. they will have a major impact on industrial, economic and geopolitical areas.in this context, recent evolutions in standards (via the so-called 'management standards' of information security) are at the heart of our analysis. the processes of international industrial standardization apply not only to the artefacts of technical devices (in technical standards), but also, from the beginning of this century, to organizational methods and the evaluation process of these devices. this includes state regulations, especially in standards of management. as a result, domains such as "business continuity" and "resilience" now possess standards of 'security management".a study of standards in their industrial and cultural contextadopting a socio-pragmatic approach, we consider the texts of standards as validation and communication modes which deal with technical choices, knowledge and practices linked to professions. these elements are investigated in their cultural and industrial context, against a background of economic competition. Within this analytical framework, we study the circulation of models, practices and professional knowledge through these texts. Considered both as a process and as a result, the construction of these texts is analyzed as the temporary crystallization of elements coming from sociocultural, legal, industrial and technical backgrounds. texts are the traces of the result of this construction. their analysis, conducted with a comparative method, will track convergences, specificities and overlapping between texts.an analysis of standards in their textual and intertextual aspectsBased on a text-linguistic approach, we are interested in the textual dimension of standards. this dimension is explored using the linguistic concepts of intertextuality and performativity. the intertextuality and performativity of normative texts play a central role in their implementation and are still to a large extent unexplored in an industrial context.The analysis of networks of influence on the internatio nal field: texts and actors studied in interrelationIn a field characterized by high industrial and econo mic stakes, we seek to uncover and critically analyze the new technopolitics (edited or being edited) which are materialized in normative texts. In the editing process of standards, we explore the current process of arriving at a "consensus", which is presented as one of the operating rules in international standardization committees for the collective elaboration of texts. the linguistic traces of clusters of influence between texts are connected to their "author-actors". they disclose market dominations and structuring choices of models in organization and control.
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Submitted on : Monday, July 22, 2013 - 3:26:58 PM
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  • HAL Id : hal-00825897, version 2


Brigitte Juanals. For a communicational analysis of international management standards in societal security. Communiquer dans un monde de normes. L'information et la communication dans les enjeux contemporains de la " mondialisation "., Mar 2012, France. pp.125. ⟨hal-00825897v2⟩



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