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The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

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https://hal.archives-ouvertes.fr/hal-02527379
Contributor : Médiathèque Télécom Sudparis & Institut Mines-Télécom Business School <>
Submitted on : Wednesday, April 1, 2020 - 10:47:39 AM
Last modification on : Wednesday, June 24, 2020 - 4:18:51 PM

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  • HAL Id : hal-02527379, version 1

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Madeleine Besson, Hélène Loning, Carla Mendoza. The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers). 5th Conference on New Directions in Management Accounting : Innovations in Practice and Research, Dec 2006, Brussels, Belgium. ⟨hal-02527379⟩

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