The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

Madeleine Besson (1, 2) , Hélène Loning (3) , Carla Mendoza (4)

1 CEMANTIC - Centre d'Études et de recherches en Management et TIC
2 IMT-BS - MMS - Département Management, Marketing et Stratégie
3 HEC Paris - Ecole des Hautes Etudes Commerciales
4 ESCP-EAP - ESCP-EAP

Domaines: Gestion et management

Madeleine Besson, Hélène Loning, Carla Mendoza. The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers). 5th Conference on New Directions in Management Accounting : Innovations in Practice and Research, Dec 2006, Brussels, Belgium. ⟨hal-02527379⟩