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" How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain

Abstract : In our empirical study, we'd like to analyze the case of many traditional retailers around Europe with a view of competition with other on-line traders and distributors, the objective is to understand if using law and management strategy, using business legal strategies like patent or brands or other legal strategies (legal monopoly etc…) helps the traditional retailers to compete again the 100% online retailers, by developing among other a multichannel protected distribution.
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https://hal.archives-ouvertes.fr/hal-03241985
Contributor : Min Feng Connect in order to contact the contributor
Submitted on : Saturday, May 29, 2021 - 7:47:39 PM
Last modification on : Wednesday, October 20, 2021 - 12:24:55 AM
Long-term archiving on: : Monday, August 30, 2021 - 6:09:53 PM

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  • HAL Id : hal-03241985, version 1

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Min Feng, Driss Bourazzouq. " How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain. 2021. ⟨hal-03241985⟩

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