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Why are some coalitions more successful than others in setting standards? Empirical evidence from the Blu-ray vs. HD-DVD standard war
Zouhaïer M'chirgui 1, Olivier Chanel 2, Didier Calcei 3
(07/12/2010)

Standard-setting coalitions are increasingly composed of rival firms from different sectors and are characterized by simultaneous and/or sequential cooperation and competition among their members. This paper examines why firms choose to belong to two standard-setting coalitions instead of one and what determines the success of a standard coalition. We test empirically for network effect, experience effect, and coopetitive effect in the Blu-ray vs. HD-DVD standard war. We find that the higher the similarity of the members in the coalition, the greater the probability of standard coalition success. Furthermore, relatedness leads to a greater probability of joining both competing coalitions, but at a given degree of knowledge difference, an opposite effect exists.
1 :  CREM, LAREQUAD
Association Euromed Management - Marseille
2 :  Groupement de Recherche en Économie Quantitative d'Aix-Marseille (GREQAM)
Université de la Méditerranée - Aix-Marseille II – Université Paul Cézanne - Aix-Marseille III – École des Hautes Études en Sciences Sociales [EHESS] – CNRS : UMR6579
3 :  Groupe ESC Troyes
ESC Troyes
Sciences de l'Homme et Société/Economie et finances
Blu-ray – HD-DVD – coalition – coopetition – standard war
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