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Communication Dans Un Congrès Année : 2013

Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector

Béatrice Parguel
Florence Benoît-Moreau
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Résumé

Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to display their vehicles' carbon emissions prominently in advertisements. An experiment conducted with a representative sample of consumers reveals that this obligation is counterproductive among non-expert consumers. The display of environmental information might have better effects if it were to use a color-coded grading scale to help them. Beyond this recommendation, the authors discuss some implications for public policy makers.
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Dates et versions

halshs-00948940 , version 1 (26-02-2014)

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  • HAL Id : halshs-00948940 , version 1

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Béatrice Parguel, Florence Benoît-Moreau. Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector. EMAC Conference, May 2013, Turkey. ⟨halshs-00948940⟩
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