Sustainable Tourism and the emergence of new Environmental Norms

Malgorzata Ogonowska (1) , Dominique Torre (1)

1 GREDEG - Groupe de Recherche en Droit, Economie et Gestion

Since 1990s environmental protection and awareness became major issues. Consumers are more and more aware of environmental issues and conscious of existing pollution caused by mass tourism. Consequently a new segment of demand desiring sustainable tourism products have appeared, enhancing service providers to offer this type of products. This paper analyzes the evolution of service provider's offer adapting to demand preferences modification. Using a theoretical framework, it explains how environmental quality standards can become general norms in tourism industry. By analyzing a case of monopoly and duopoly, it considers different possible frameworks and strategic choices that may be implemented by the incumbent. Though, it explains the role of industry in the emergence of the new environmental norms.

Mots clés: environmental norms; Economics of Tourism; tourism products' distribution; sustainable tourism; branding policies; environmental norms.

Domaines: Economies et finances

Malgorzata Ogonowska, Dominique Torre. Sustainable Tourism and the emergence of new Environmental Norms. 29èmes Journées de Microéconomie Appliquée (JMA), Jun 2012, Brest, France. ⟨halshs-00726127⟩