LONG-TERM RELATIONSHIP TERMINATION MODEL: A STUDY OF THE ANTECEDENTS OF THE SERVICE ENCOUNTER EVALUATION AND OF THE MAINTENANCE/TERMINATION DECISION

Isabelle Prim-Allaz (1)

1 COACTIS - COnception de l'ACTIon en Situation

This paper describes the objectives, the marketing issues, the methodology and the anticipated contribution of our doctoral research. The main focus is on identifying and understanding the antecedents of long term relationship dissolution

Mots clés: business relationship termination; dissolution; service encounter evaluation

Mots clés: rupture de relation commerciale; dissoulution; rencontre de service

Domaines: Gestion et management

Isabelle Prim-Allaz. LONG-TERM RELATIONSHIP TERMINATION MODEL: A STUDY OF THE ANTECEDENTS OF THE SERVICE ENCOUNTER EVALUATION AND OF THE MAINTENANCE/TERMINATION DECISION. 12th EMAC Colloquium for Doctoral Students in Marketing, 1999, Berlin, Germany. ⟨halshs-00471033⟩