Crossing innovation and product projects management: comparative analysis in the automotive industry.

Romain Beaume (1) , Rémi Maniak (1) , Christophe Midler (1)

1 CRG - Centre de recherche en gestion

Projectification and platform approaches have been two main transformation trends implemented by industrial firms during the
1990s. For those firms, innovation management no longer deals with introducing radically and totally new products, but rather with
applying innovative features within a regular stream of products and platforms. This paper proposes an analytical framework that
can address the resulting interplay between innovative features and new products. This framework relies on the concept of innovation
life-cycle management (ILCM). The paper presents the early results from the comparison of five case studies from three OEMs.

Keywords: Organizational learning; New product projects portfolio; Comparative analysis.; Innovation management; Automotive industry; Comparative analysis

Domains: Business administration

Romain Beaume, Rémi Maniak, Christophe Midler. Crossing innovation and product projects management: comparative analysis in the automotive industry.. International Journal of Project Management, 2009, 27 (2), pp.166-174. ⟨halshs-00402389⟩