ANTECEDENTS OF SUBJECTIVE AGE BIASES AMONG SENIOR WOMEN

Denis Guiot (1)

1 DRM - Dauphine Recherches en Management

From a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.

Mots clés: subjective age-cognitive age-seniors-aged consumers-consumption

Domaines: Gestion et management

Denis Guiot. ANTECEDENTS OF SUBJECTIVE AGE BIASES AMONG SENIOR WOMEN. Psychology & Marketing, 2001, 18 (10), pp.1049. ⟨halshs-00169445⟩