Modeling Commercial Processes and Customer Behaviors to Estimate

Daniel Krob (1) , Alain Bloch (1) , Ada F.S. Ng (1)

1 LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau]

We propose a formal model for estimating the diffusion rate of a new product on a coherent market. Our approach is based on a discrete probabilistic modeling of customer behaviors and of commercial processes.

Mots clés: Diffusion of innovation; diffusion rate; marketing; customer behavior; product diffusion

Domaines: Economies et finances; Probabilités [math.PR]; Mathématique discrète [cs.DM]

Daniel Krob, Alain Bloch, Ada F.S. Ng. Modeling Commercial Processes and Customer Behaviors to Estimate. 2006. ⟨halshs-00008828⟩